Launch your own domain extension with the New gTLD Program. Build brand ownership, generate registry revenue, and control your digital identity at the root level.
Transform your brand into a trusted internet destination
Control your entire namespace. Secure your brand's digital identity with a .brand TLD that only you can issue.
Generate income through domain registrations. Build a recurring revenue stream as a registry operator.
A .brand TLD signals authenticity. Customers know they're on your official site when they see your extension.
Every domain reinforces your brand. Create memorable, brand-aligned URLs for every product and campaign.
Join Fortune 500 companies with their own TLDs. Google, Amazon, and Apple already operate their extensions.
Set your own pricing, registration policies, and security standards. You make the rules for your TLD.
Your journey to becoming a registry operator
Complete feasibility study, secure funding, and assemble your registry team. Technical and business planning begins.
Submit your gTLD application to ICANN. Comprehensive documentation of technical, financial, and operational capabilities required.
ICANN evaluates your application. String contention resolved, background checks conducted, and technical capabilities verified.
Sign Registry Agreement with ICANN. Establish backend registry operator and select your service providers.
Execute your launch strategy. Sunrise period for trademark holders, then general availability to the public.
Ongoing registry management, marketing, and domain sales. Maintain compliance with ICANN agreements.
Understanding the costs of operating a TLD registry
Learn from brands who have launched their own extensions
Google operates .google, .goog, and .gle for internal and external use, demonstrating brand trust and security.
Amazon secured .amazon for brand protection, creating trusted URLs for their ecosystem of services.
Apple uses .apple for product launches and services, creating memorable, authentic URLs.
Barclays bank leverages .barclays for enhanced security and customer trust in banking transactions.
BMW operates .bmw for their global brand presence, creating consistent worldwide URLs.
Missile Cancer Research uses .cancer as a trusted resource for cancer information and support.
Join the exclusive community of registry operators. Start your application journey today.
Begin Application Process